ALFIYAN DAROJAT

Staff Tata Usaha

INDONESIA FOOTWEAR CREATIVE COMPETITION (IFCC)

FOOTWEAR TECHNOLOGY BUSINESS INCUBATOR - BPIPI (IBT)

The Footwear Industry is a labor-intensive industrial sector that contributes to the national economy. Based on data from the Pusdatin of the Ministry of Industry, the footwear industry's export performance throughout 2020 was US$ 4.8 billion, an increase of 9% compared to export performance in 2019, which only reached US$ 4.41 billion. Meanwhile, in January 2021, temporary data on the export performance of the national footwear industry was US$ 0.49 billion, an increase of 15.54% compared to the same period in the previous year which only reached US$ 0.42 billion. This positive performance in 2020 and 2021 can still be realized because the domestic investment climate can be appropriately maintained during the pandemic. This includes maintaining export performance in 2020, a joint commitment by the government and industry players to maintain a climate for industrial growth so that Indonesia remains the main base for the global footwear value chain. This is indicated by the investment performance in the Footwear Industry sector, which is part of KBLI 15 Leather, Leather Goods and Footwear Industry where based on BKPM data, the investment performance of Domestic Investment (PMDN) in the KBLI 15 Industrial Sector at the end of 2020 reached Rp. 393.68 billion, a significant increase compared to 2019 which was only worth Rp. 77.36 billion. Meanwhile, at the end of 2020, the investment performance of Foreign Direct Investment (PMA) also showed good performance, with a total project value of US$ 214 million, an increase compared to 2019 with a total investment value of US$ 188.34 million.

The Indonesian Footwear Industry Development Center (BPIPI) as an important part of the footwear industry ecosystem has 2 (two) important roles: strengthening the network in the footwear industry sector and facilitating the millennial generation in various creative activities to grow footwear startup companies by accelerating digitalization.

On Saturday, March 20, 2021, BPIPI will hold the KICK OFF Program for the BPIPI 2021, where this activity is the launching of the Technology Business Incubator and Indonesia Footwear Creative Competition, which is ready to open registration in April 2021.

IFCC is a National-scale Creative Competition in the Footwear Industry that consists of a 3-in-1 Competition , namely Footwear Design, Photography,and Videography competitions which are very close to the interests of today's young generation. IFCC as a creative space to work and want to be a dynamic & collaborative competition aims to encourage the potentials of Indonesian Footwear Designers in developing original footwear designs and promoting the Footwear Industry (IKM/ Local brands) wider community through attractive visual photography and videography. From 2011 to 2020, 6,339 works of the nation's children have been born. In 2021 the IFCC will give a token of appreciation worth a total of 120 million consisting of cash, competency support equipment, short course.

The IFCC 2021 takes the theme “Indonesia Stepping Up,” which is part of the Footwear Industry campaign to survive and grow during the pandemic. This theme brings the spirit of togetherness to continue collaborating and a commitment to producing the best quality works.

BPIPI also has the main program, namely the Footwear Technology Business Incubator (IBT) BPIPI IBT, as a vital part of BPIPI's priority program. IBT Footwear services will answer the coaching needs of startup companies and capture the potential of the millennial generation to be introduced to the potential of the footwear business early on. The Footwear IBT is also part of BPIPI's long-term program strategy as a centre of excelence (CoE) Footwear industry.

As an integral part of BPIPI, IBT Alas Kaki will focus on growing and fostering local startups and tenants in the footwear sector (where leather goods are included). As an added value to the IBT Alas Kaki service, tenants will be encouraged to implement IoTInternet of Thingsand sustainable technology to support the Making Indonesia 4.0 Initiation policy in every incubation process. . 4.0.

To strengthen all tasks and functions of BPIPI going forward, it is important to continue to collaborate. In 2021, one of the important moments will be the collaboration between BPIPI and the Sepuluh Nopember Institute of Technology (ITS) as well as BPIPI and OKEOC. In the first collaboration, there is a lot of potential for the footwear industry that can be managed together with ITS, including developing digital technology for startup companies and link & match the needs of the industrial and educational worlds. The second collaboration is between BPIPI and OKEOCE to create new fields based on industrial entrepreneurship.